Welcome to the Search Engine Optimisation Service Website.

We concentrate on the smaller business market mainly because we understand the financial restrictions that can hold back business from an effective online marketing promotion.

We are not a company who charge £0000`s for an online marketing campaign. We base our fees on the fact that your cashflow is tight and you need effective advice to concentrate your efforts in the most efficient manner.

Our Optimisation Services

• Site Review
• On Page Optimisation
• Content Review
• Web Design, Implementing and Hosting

Off Page Optimisation

• Per Per Click Marketing (AKA Targeted Marketing)
• Affiliate Marketing
• Link Building Strategies
• Directory Submissions (Incl DMOZ) *
• RSS Feed Updated Content
• Article Submissions
• Press Releases
• Postal Marketing

* DMOZ allows anybody to submit its site for review by one of its editors. That does not mean it will be included in the directory. DMOZ directory data is used by a number of major Search Engines, so it is important to get listed.

A definition of SEO: "Search engine optimization (SEO) is a subset of search engine marketing, and deals with improving the number and/or quality of visitors to a web site from "natural" (aka "organic" or "algorithmic" search engine) listings."

(al´g&-rith-&m) (n.) A formula or set of steps for solving a particular problem. To be an algorithm, a set of rules must be unambiguous and have a clear stopping point.)

Effective Search Engine Optimisation is a constantly evolving process, often due to the fact that the main search engines update their algorithms regularly.

Search engines have begun to develop predictive, semantic, linguistic and heuristic algorithms.

SEO Background Information

There are a number of process involved in ascertaining a web sites worthiness in terms of ranking position. One of the most important is the number of backlinks and the anchor text used in the backlink. Generally, the larger the number of backlinks, often show the site importance to the internet itself. It makes sense too. Who would want to link to a site with poor, little or no content?

This is why the time taken to build an effective link strategy is so important but incurs cost. It takes time and effort. It doesnt happen overnight. But as always, there are exceptions to the rule, but there always is an explanation to this.

There are ways to overcome a poorly positioned listing on the Search Engines by effective targeted marketing with the correct keywords. This is often referred to as Sponsored Advertising. A number of large companies totally ignore on page factors and the general concensus of true SEO practices in favour of Sponsored Advertising. These campaigns can cost hundreds of thousands of pounds in very competitive markets.

What we do not offer........

Confusing terminology, guarantees of tens of thousands of links in few months, false information, false promises to make your site top ranked in its niche. If we think your site cannot be improved upon for various reasons, we endeavour to tell you in the first instance.